I'm getting out of this industry. Again.
I've read about this on Buzz.
Alex Bogusky's post on his posterous site is a great piece on what advertising should be doing and heading to...
"...Unless you’ve been living under a copy of Ogilvy on Advertising lately you’ve noticed with a combination of curiosity, and perhaps dread, that every day what we do becomes more like the movie and television business. For some of you the lines may have blurred between what you do and the publishing business. And if you are on the cutting edge you find yourself spending time harnessing games, industrial design, architecture and interactive apps to help build our clients’ businesses..."
Read the post here.
